What REALLY happened in Bali & my journey in becoming a brand & website designer.

August 15, 2023

You’ve heard of SMART goals, right? Well, let me tell you… it’s a great place to start when building your social media marketing plan.

The SMART Framework is a well-known tool used in many different businesses. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Applying the SMART framework to social media allows you to create goals that set you up for success AND allow you to create an effective plan of action for your social media marketing.

Let’s walk through the process…

Specific – When setting your social media goals, you want to get specific about what is it exactly you want to achieve.

You can answer the W questions here… Who, What, When, Where, Which & Why?

I like to get super detailed with these. Get really specific, and avoid writing a big old list that you’ll never look at again.

Measurable – What metrics are you going to use to determine if you meet the goal? This makes your goal more tangible. E.g. I want to increase my engagement by 30% by the end of Q3.

Attainable – This focuses on how important it is to you and what you can do to make it attainable, and may require developing new skills or changing attitude.

For example if you want to increase your engagement, do you have the knowledge on how to do this? If not, consider the skills you need to reach your goal.

Relevant – Does what you’re trying to achieve make sense and is alignment with your overall business goals? It should align with your overall business objectives.

Time-Bound – If your goal has an unrealistic time frame, you’re setting yourself up for failure. Set a time frame for when you want to achieve each element of your goal and make sure to check in.

For example with the goal of increasing engagement at the end of Q3 add it to a calendar to check in every month.

Setting SMART goals might sound like a simple task, but lemme tell you… it’s a great place to start, and helps you gain clarity on exactly what you want to achieve with your social media marketing.

Tell me, will you be using SMART goals to build your social media strategy?