What REALLY happened in Bali & my journey in becoming a brand & website designer.

August 15, 2023

READING TIME | 5 Minutes

QUICK READ SUMMARY

  • Social media supports you in creating brand awareness.
  • It also allows you to build trust with your audience.
  • Stay top of mind with a consistent social media presence.
  • There are huge growth opportunities on social media.
  • Social media can help you drive traffic to your website, increase leads, and drive sales.

As of January 2022, the total population of the world is 7.91 Billion… 67.1% of the population are unique mobile phone users.

Active social media users? 58.4% of the population. That is 4.63 BILLION people.

The year on year growth of social media users was up 10.1% in January 2022- That is an additional 424 million users compared to the previous year.

WHAT?! That’s a lot of people…

So the simple answer to ‘Why should I be marketing my business on social media?’ – Because this is where your audience hangs out! End of Story.

Well, not quite the end of the story… let me share some insight into why using social media for business can support your business’s growth.

1. Building Your Brand

HELLO BRAND AWARENESS 😍

You’ve seen the numbers… There are literally millions of people online, and by having an active presence on social media, you’re creating awareness of your business.

With more awareness comes a higher chance of being seen by your ideal client, and therefore you’re increasing the chances of making some juicy sales.💰

DID SOMEONE SAY TRUST-BUILDING 🙋‍♀️

In a world where there are scammers, inauthentic businesses, people promoting products they’ve never tried… you HAVE to build trust with your audience.

Social media is one of the best ways you can support your audiences in building the like, know & trust factor with you.

By sharing behind the scenes, insights into your brand, and the faces behind the business, you open up a direct line of communication with your audience. Where else can you have immediate access and conversations with your customers, this easily?

STAY TOP OF MIND 🧠

The majority of social media users log into one or more social media platforms every single day. By keeping a consistent presence, you’ve got the opportunity to reach your audience on a daily basis.

The more you show up, and the more you provide your audience with valuable and entertaining content, the more likely you’re going to stick in your ideal client’s mind.

2. The opportunity for growth

Social media platforms allow you to reach a worldwide audience, and the opportunity to go viral, is huge, especially on platforms like TikTok which now has 1 billion monthly active users.

What does this mean? It means that companies can go from 0 – Millions of views/followers just from one video which may result in more customers, or even brand deals if you have a personal brand.

One Tiktok Case Study from the brand Student Beans shows how they generated mass brand awareness and drove major traffic to their company’s website.

The Student Beans campaign was a huge success with more than 9.7 million impressions. See the full case study HERE.

Because Social Media gives you the ability to reach a huge worldwide audience, it can drive mass traffic to your website, support you in generating leads, and create direct sales as an eCommerce store.

One HUGE benefit from using social media as a business, and a big opportunity for business growth is working with Influencers. These are individuals who have created an engaged audience within their niche. By definition, an influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

*Stats from Hootsuite Digital 2022 Global Overview Report

Are you looking for support with your social media marketing?

Strategy Sessions support you with the fine details of your social media marketing. Maybe you need support with building a Social Media Strategy, help to create content or more of an understanding of how to measure your return on Investment.

Click HERE to check out the 3 Social Media Strategy options you can choose from.